“What is Boostin’ Roosters?
It’s a fun, passion project of mine, and a way I can give back.”
-Josh Brandl, Owner/Founder
Our story
Hi, I’m Josh. Owner and founder of Boostin’ Roosters.
I grew up in rural Wyoming hunting, fishing, and immersed in wild spaces. The outdoors and caring for wildlife are in my blood.
After high school graduation, I enlisted in the Coast Guard and was a machinery technician. My first duty station was in Grand Isle, LA. This is where I fell in love with the ocean, marsh land, and gained a deeper appreciation for our natural resources. My job was more than just keeping our coasts safe. I spent countless hours boarding commercial fishing vessels, oil tankers, offshore supply vessels, and recreational boats. I learned how crucial it was that this was kept in balance. Getting to visit with the commercial fisherman was my favorite. They were so in tune with the interconnectedness of the marsh and ocean. Their knowledge was passed down generationally.
From there, I was stationed on an icebreaker, completed a south pacific patrol on a high endurance cutter doing drug interdiction, went across the pond to Bahrain to protect high value oil platforms, and finishing up on a patrol boat doing what I loved - fisheries enforcement and search and rescue. To me, it was more about educating the public and commercial fisherman and creating community than writing tickets.
Fast forward to my move to Montana. It was pheasant opener in eastern Montana where I’ve been many times, but this time, my 4-year-old daughter tagged along. We loaded up the camper and took off. It was a 6-hour drive to our little slice of heaven. Along the way we stopped, let the dogs run an date lunch at a small town cafe. The whole way my daughter was just so excited to be on this adventure. We met my buddy at our camp site on the lake, where a couple years before I watched as thousands of sand hill cranes landed and spent the night, vanishing before sunrise the next morning.
This place has held a special place in my heart. Over the next couple of days we followed the dogs around the prairie, drove down long dusty roads, napped, fished for bullheads in the lake, and ate smores over the camp fire. Got to visit and know more about the ranchers and locals. I knew before this, but it was this trip that solidified it for me— We have to protect this. Not just our way of life, but all of it. If I can just pass it down to my daughters and they pass it down to their kids and so on, just maybe we have a fighting chance.
We owe it to the rivers, ocean, mountains, prairie, and to ourselves to protect public lands and wildlife. If we all can focus on doing our part, I whole heartedly believe we can make change for the better. It has to start small, and be repeated over and over again.
That’s how Boostin’ Roosters was born.
A portion of every sale goes to mentorship programs that empower young people to get outside and learn to hunt, fish, and recreate in the great outdoors.
So what is Boostin’ Roosters? It’s about giving a damn! Raising kids right. Passing on ethical hunting values. Setting an example in the field. Enjoying what we have. Leaving it better than we found it. AND following that bird dog around.
Thanks for being here. Now…